June 22, 2021

Baseball can find new fans by embracing its roots (Let’s Go Tribe)


In the last few years, we’ve seen Major League Baseball teams play more outside of the United States and Canada. The goal is to spread the game, open new markets, and in the case of the Puerto Rico Series, keep a great segment of the fan-base activated.

It’s all well and good, and by all accounts the London games have been a huge success. There’s a catch, though. Baseball is already ensconced in Japan as even more of a cultural rock than in the USA, and with soccer, cricket, rugby, and caber tossing(?) there’s little hope of a permanent presence of teams in the UK. It doesn’t make sense, any more than the NFL’s silly attempts there. The fandom that exists is happy watching from afar. The MLB wants to grow, of course, it’s the very nature of a business that it must. It’s amazing that they have yet to focus on a huge potential market right in front of it — the United States.

Baseball calls itself America’s Pastime. This is different from America’s Sport (football) or basketball’s ascending role as the chosen sport of the Youth of America and its efforts to be a global game ala soccer. For a range of reasons, baseball doesn’t tickle the same itch…

Read “Baseball can find new fans by embracing its roots” at Let’s Go Tribe