July 28, 2021

Minnesota Twins affiliate in Fort Myers rebrands to offensive mascot (Twinkie Town)


For years, the Twins High-A affiliate has been the Fort Myers Miracle. Its a very logical pairing, as the Twins spring-training home is in Fort Myers, and the Miracle could use the same facilities, which include world-class player amenities, and a much nicer complex than a typical MiLB team at that level can boast. The partnership will be continuing, but today the Fort Myers team announced a rebranding on their twitter. It is quite frankly, terrible and poorly-conceived. Whoever signed off on this should probably be fired.

Here is the tweet

Now, I’m not saying that the Miracle couldn’t have used a rebrand, and MiLB teams often do use goofy, locally inspired mascots, but this is a horrible example of both. The name “Mighty Mussels” by itself is a little quirky, but just look at that mascot. To put it delicately, it looks like anatomy. Who designed this, and who said “yes, that looks good?” I think someone slipped up here.

Its so bad that many people are saying its a joke—but if it is, that is an even worse choice than pushing this thing live in a sincere manner. The team site is all-in on the rebrand, selling merchandise and having already changed their…

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